Wednesday, January 30, 2019

The Hound of the Baskervilles by Sir Arthur Conan Doyle :: English Literature

The Hound of the Baskervilles by Sir Arthur Conan DoyleExamine how Conan Doyle establishes the background for the novel in theopening four chapters. How effective do you cogitate this to be?The Hound of the Baskervilles was written in 1902 when the detectivegenre had been completed in England for around 50 years, by authorssuch as Wilkie collins and James Anderson who published Murder SheWrote. Arthur Conan Doyle contributed to the development of thisgenre by creating private investigator Holmes & Dr.Watson in a range of popularshort stories released in magazines. He was one of the nearlysignificant, influential authors to this genre as he created the mostfamous detective, in fiction, in Sherlock Holmes. Sherlock Holmes wasfirst introduced in A Study in Scarlet which was published in 1887this won a lot of success and meant that Holmes featured as a primary(prenominal)character in future stories and novels written by Doyle. Doyle, bornin Edinburgh, Scotland began practicing medic ine in 1882 hisknowledge from his education comes done in his report and thereargon many references to scientific sources. This gave his writing a newdimension and was new for readers at the time which perhaps even change to the popularity of his writing. In The Hound of theBaskervilles Doyle establishes the setting through five primary(prenominal) aspects.These ar a sense of time, places, genre, the plot and characters.An important aspect of the setting is how Doyle presents the maincharacters, their relationships and personalities. Doyle introduces 4of the main characters in the opening chapters and begins to establishtheir relationships most noticeably between Holmes and Watson. Themain characters are Holmes, Watson, Dr. Mortimer, the Baskervillefamily and of course the hound itself. These different characters areintroduced in different chapters through different methods. This isfor a number of reasons to label them, to let each of themhave a different impact in the novel and because of the tradition fromprevious stories containing some of the characters.Holmes and Watson are not set forth in great detail but introduced inthe opening chapters through their dialogue. Doyle did this as hedidnt need to introduce them in to a greater extent depth as they had already beenwell established to the readers through another(prenominal) short stories in whichthey appeared before The Hound of the Baskervilles. Readers at thetime already had a sense of their personalities and physical featuresthrough their earlier introductions.Holmes and Watson have a strong relationship in the novel which isshown by the way they tittle-tattle to each other, their actions and the waythey both try to solve the crime.

Tuesday, January 29, 2019

Citibank – Performance Evaluation

INDIAN engraft OF MANAGEMENT LUCKNOW Written Executive Communication PROJECT REPORT Citi cashbox execution of instrument Evaluation Submitted to Dr. Payal Mehra Date 26/10/2012 Submitted By Group 8, subsection C Anuradha Tyagi (PGP28128) Aditya Singh (PGP28158) Bholendra P. Singh (PGP28143) K. Aditya Das (PGP28139) Vishal Raju (PGP28155) Shweta J. (PGP28159) Table of Contents 1. Abstr go2 2. Brief Overview of the current situation3 3. dodging for Case Analysis5 4. Case Analysis6 5. Recommendations9 6. mathematical operation11 7. References12 AbstractFrits Seegers, President of Citi till California was put in a tough spot when he had to evaluate mob McG ben. Mr. McG atomic number 18n had for long been a good performer, al wizard with the new-sprung(prenominal) procedure paygrade criteria that halt node gaiety into consideration, he fared on a lower floor com tallye. It is now up to Mr. Seegers to fall a call on James, should he be given an to a higher place equali ty or a below par rating and how leave behind this be communicated to him. Brief Overview of the current situation James McGaran is the charabanc of the flagship spot of Citi assert in the Los Angeles area which in addition happens to be the most important of Citi commits 31 armes.He has been a veteran non just in the banking vault of heaven precisely also at Citibank. He had delivered impressive pecuniary results for cardinal years in a row exceeding expectations ein truth whizz year. But when node satis faction was included as a last parametric quantity in when it comes to valuation, it was evident that James did not fare real well on that front. The new criteria for employee military rating are as follows * financial Measures Focus was on total r flatue and profits * Strategy instruction execution Tracks r evening offue from a particular segment relevant to the Banks strategy. Customer Satisfaction Surveys were conducted. Emphasis was laid on long call associ ation. * Control Measures Based on banks internal control processes. If rating < 4, bank is said to be at risk. * People and Standards Focused on the efforts of the manager to develop and communicate with peers/ employees. Based on the employees implementation in these factors a rating was given, the various ratings that female genital organ be given were Par, below Par and Above Par. Finally, a global rating and overall rating for the manager was awarded.Due to the change in effect valuation criteria, 2 major complications flared up First and foremost, Lisa Johnson has to decide the rating of James. check to banks rule an employee can be given in a higher place par rating if and single if he is performing at par in all the criteria. John has been polished at five proceeding measuring stick statistics but lags in one i. e. client satisfaction. So as per the rules he can be given at par rating at best. But Lisa believes that John deserves an in a higher place par rati ng because of his excellent realize when it comes to revenues.Secondly, if Lisa decides to give him an at par rating, she has to decide the best assertable federal agency to communicate her decision. She has to inform him in such a way so that it does not flummox whatsoever negative effect on James. Lisa wants James to stay with the society and she has to make sure that the message is communicated properly. It is get ahead that James ordain not accept a below par rating and at this juncture, Citibank cannot afford to lose an employee of James stature. This is a normal Human Resources related situation which has to be dealt with extreme caution, else there can be dire consequences.Should James ego be hurt, there is a good chance he will quit the company and with his credentials, he should not have much trouble getting an early(a) job. At the equivalent time, should he be given an above par rating, it would go against the long term vision of the company. Strategy for Case An alysis This facial expression focuses on the motion evaluation James McGaran. Though the performance evaluation parameters adopted in Citi is highly quantified, the performance of Mr McGaran is better measured qualitatively. With a consistent above par rating Mr.McGaran has been a model employee. His financials were outstanding- 20% above target. His strategy implementations were highly rated. It was his branch that generated highest revenue and made the superior margin contribution to the business. The only area he lagged was client satisfaction rating. James McGaran was extremely sensitive towards his ratings. He had worked hard to improve the customer satisfaction rating during the last quarter. He felt that extremely foil that even with fabulous financial results his rating had suffered due to customer satisfaction.The customer satisfaction rating depends on many factors like the location of the bank, the figure of customer it catered to etc. Mr McGarans branch was in Los Angeles. It catered to some rightfully high profile people. The expectation of such engageing clientele from the branch would be comparatively higher. Besides the customer rating also involved Citibank work rating over and above the branch rating. Hence, judging it on in all quantitative factor wouldnt provide a completely mark rating. Case Analysis Analyzing James on the new parameter is a rattling problematical task.As James is the manager of the most challenging branch with highly demanding clientele, it is difficult for him to be the best on all the parameter specially customer service. In five out of sise parameters James has been rated above par and it is only the customer service where he has been rated below par. straightway as per the new parameters he cannot be rated above par overall. But the question is whether it is rational to not rate him above par. Now if we closely analyze the bank headed by James it is clearly panoptical that it is one of the most demandi ng banks in the region not only among Citibank branches but also among rivals.The no. of employees at the bank are just xvi while the clientele of the bank ranges from Households on one end to school melodic phrase customers on the another(prenominal) and Mom and pop store to the cultivate retail store on the other. Now this diverse clientele has equally diverse customer service requirements. Customer service requirements of one are different from those of the others. So with a employee bas of just sixteen employees it was practically infeasible for the branch to provide a rattling high level of customer service to the clientele.What made things worsened for James was that his branch was to bear the unsaved for the omit of customer services for services such as atm for which branch was not responsible but the Citibank as a totally was responsible. To add to the woes of James, one of the employee was absent for the third quarter. So very piffling was in the hands of the James to improve the services of the branch. The huge coat of clientele was also causing problem for the branch of James as the no of branches of Citibank were significantly lower than the rivals, so the no. f clients per employee were very large and hence customer service for his branch was very bad. The biggest burial vault in the promotion of James was that other managers were looking at James. If Seeger gave any benefit to James then the other managers would also demand the same benefits and as such the entire performance evaluation body may fail. Also there was a fear that other managers may not take the new performance evaluation system seriously and the fix objective of the bank may to provide alliance banking may fail.But Seeger also knows that the performance of James was remarkable and that he should be awarded for it but at the same time he was not run across the criterion. Also Seeger had a fear that if James is not awarded than he may be disheartened to excel at the bank and bring those above expectation financial results. Now analyzing, the new device proposed by Seeger to evaluate the performance of the managers. The new Scheme fails to count various factors. The new intention has various pros and cons. Analyzing these pros and cons it is very clear that the scheme is falling short of perfectly evaluating the performance of the managers.As the scheme says that out of six parameters if the manager performs below par in even only one parameter his overall rating cannot be above par. The scheme takes an distinguish on the downside of the performance but does not account for the excellent performance on the other fronts. Let us take the case of James, he was rated excellent in five out of six parameters but still he was not rated above par because his performance in one parameter was below par. The scheme concentrated on the downside of the performance but not on the upside.In fact the scheme became a tool to punish the managers rather th an fixing them. In place of this the bank should have weighted all the six parameters with a minimum performance limit in all. In this case one could compensate the lack of performance in one parameter by excelling in other parameters. The other major shortcoming of the policy was that the policy talked of minimum performance levels. But it fai conduct to talk almost exceptional performances. As financial performance of James branch was higher than what was expected of the branch. The bank was failing to fix this exceptional performance.This was highly demoralising for James as he is not rewarded for his financial performances as that was improving the bottom-line of the company. Also one of the problems that was there with customer satisfaction was that the branch was not responsible for all the services as some services like ATM were provided centrally by the Citibank. And so the branch was not responsible for any lack of service but it was held accountable for that. Also anoth er serious issue was that the bank targeted relationship banking but the number of clients per employee were very large as compared to the rivals.The situation was worse in the case of James as he had a very diverse clientele and only sixteen employees so it was very difficult for him to perform above par in the Customer service parameter. On analyzing it is very clear that the banks performance evaluation scheme has many shortcomings which have to be taken care of else the deserving till would rather be punished than getting rewarded. And if this policy implemented as it is, it may lead to demoralization of employees and fall in overall performance of the company. RecommendationsSince five of the six performance measures in James closing evaluation were above par, the customer satisfaction rating was the only one that caused a significant challenge and had substantial financial repercussions for James year-end bonus, which was a significant part of his base salary. Based on his customer satisfaction shoots, which was below par according to the banks written guidelines, his total evaluation could be only on par in spite of the fact that he excelled in five other performance areas. In this backcloth two alternatives exist for the company Implement Lisas decisionAccording to Lisa the evaluation could cause James to consider leaving the company, not even so much because of the reduced bonus, but also because of the feeling of beingness treated unfairly or not being valued by the company. She recognized that losing James would be a significant loss for the bank, save the fact that it would be hard to find as qualified and sanctified manager as James for the particular branch wherein he brought about a dramatic improvement in customer satisfaction score in the fourth quarter from 54 to 72 and took personal pluck in successfully running the hardest branch in the division.Not only would it be a substantial financial shortfall in total yearbook compensation for James, but it would also deal a blow to his self-esteem. She was in favor of providing the due to James even though the branch couldnt perform below customer service parameter. The outcome of the decision would have been a. Awarding of above par rating to James b. Overriding the system and provide James with a bonus of 30% The decision will reward Jamess hard work and commitment towards the organisation and will provide him the boost and demand to perform better. However, there are cons to the decision which are much critical than the gains a.Resentment among other 30 weapon Managers will develop and they will also demand the compensation even though they werent able to achieve all the parameters. Thus exercise in any five parameters of the six will led them to demand the same level of compensation even though the efforts and results are not in commensuration with James one. This is attributable because of the range provided in the Performance evaluation sheet. b. Undue fav or or biased decision will wrong companys management team reputation and will act as a precedent for deviating from defined standards. c. The very motive of the bank to improve upon the customer atisfaction level in the branches will be foiled as there wouldnt be an incentive or motivation for James to achieve the parameters as laid down in the performance scorecard. Follow standard norms and communicate openly detailing companys objective and concern This alternative also serves as our recommendation for the company to adopt in this particular case. As James is not only ambitious, highly qualified employee but also a mature person. He should be briefed by both the officials in a special meeting to explain companys position and adopting a decision to ride out consistent across the bank.Even though he delivered an exceptional performance, the customer abide by was the sole reason to give him an overall par rating which led to lowering of his bonus. He should be recognized and rew arded suitably for his overall excellent performance and management should express concern of their inability and problem to reward his actual contribution by rating him above par. All the reasons cited above should be duly explained to him and also future steps to be taken by the management for the improvement of the performance scorecard should also be mentioned accordingly so that his future results are not jeopardized.He should be sure of the best possible addressing of his requests and branch issues by providing him the highest priority in the issues concerned. Implementation This is the first year the balanced scorecard was implemented. Thus, the shortcoming of the scorecard is to be addressed so that all the areas are measured appropriately. Management should freshen the survey and get some input from Branch Managers on what indicators are more suited towards customer satisfaction which are totally under the control of th branch and not externally linked.As a token(prenomi nal) of valuing James performance highest priority is to be assigned to his requests and he should be guided properly in the area of customer satisfaction in that respect may be possibility of balancing other exceptional achievements with other areas and keeping rewards for some of the essential parameters separately. This will act as an special incentive for people to always perform to the best of their capabilities. References * http//hbr. org/product/citibank-performance-evaluation/an/198048-PDF-ENG * Dr. Payal Mehra (2012),Business Communication for Managers, Pearson Education

Effects of Global Warming Essay

Throughout the past ascorbic acid on that point has been a considerable increase in the average temperature on earth. This average rise of temperature is called global warming. It is caused by the accumulation of greenhouse gases in the atmosphere. Al close to 100% of the observed temperature increase over the wear 50 socio-economic classs has been due to the increase of greenhouse gas concentrations like irrigate vapour, carbon dioxide, methane and ozone (Cause and Effect for globose Warming). The greenhouse gases trap the hot up in the atmosphere and make the earth warm. These greenhouse gases choose increased hugely in the atmosphere due to the recent industrialization.The main effects of global warming argon climate alteration, the rise of ocean directs, and the behavior neuter of wildlife. These are the primary effects of global warming however, they excessively make for to a broad range of secondary effects. The global temperatures cede been increase in recent y ears, this is causing climate qualify. By the end of the carbon the global temperature is predicted to increase by 3 to 5C. Changes in temperature patterns have effects on extreme weather in timets they increase the frequency, duration, and intensity of floods, droughts, heat waves, and tornadoes (Cause and Effect for globular Warming).There has been a high correlation of hurricane spot with tropical sea surface temperature. Since the surface temperature is increasing, the total annual military unit of hurricanes has increased. The nature of the earths atmosphere is becoming even more than unpredictable, which is a cause for attention. This brings around a variation in the biologic systems essentially the crops, forests, oceans, fresh waterways, and grass nations (Effects of Global Warming). Higher or lower agrarian yields is becoming a concern for furthestmers. Another effect of climate change provide be the vegetation that is available on the earth.The tundra vegetation depart turn to temperate, cold deciduous and evergreen type of forest. Woody install population will tend to increase as a resolvent of increased precipitation. There will be a drastic change in the type of vegetation available in the area, which will in turn effect the inhabitation of the area (Effects of Global Warming). The second study effect of the global warming is the rising sea take aims. There will be a considerable increase in the water level of oceans and seas as a result of the melting of glaciers.When the temperature exceeds a particular level or warm temperatures last for a long enough period, and if thither is insufficient precipitation, glaciers and ice sheets will lose mass (Oceans and sea level rise). This increase in sea and ocean levels will engulf land at the coastal areas and nearly low lying countries may even become submerged (Effects of Global Warming). This will cause the most striking alterations in habitats. Most of the worlds coastal cities were established during the last few millennia, a period when global sea level have been constant.Since the mid-19th century, sea levels have been rising, and during the 20th century, sea levels rose about 15-20 centimeters. broadcast measurements taken over the past decade, however, indicate that the rate of increase has jumped to about 3. 1 mm/year, which is significantly higher than the average rate in the 20th century (Oceans and sea level rise). Even a vitiated increase in sea levels can have a prominent effect on coastal environments. Over 600 million pot work in coastal areas that are less than 10 meters above sea level.If this continues to get worse than a very large number of people in vulnerable locations are going to be forced to relocate. If resettlement does not happen before these areas are flooding my storm surges, numerous refugees are probably to result (Oceans and sea level rise). These nations are similarly at risk of losing their fresh-water supplies as sea le vel rise pushes seawater into their aquifers. Aside from the effect this might have on the human population, there are many environmental concerns such as coastal erosion, wetland and coastal plain flooding, and a loss of habitats for fish, birds, and other wildlife and plants.The behavior in wildlife is also a concern, many animals are being forced to change territories, and some species are at threat to extinction. A behavior pattern of the animals canvas shows that the animals are beginning to shift their population north or towards a higher altitude (Effects of Global Warming). Beyond habitat movement, many scientists make that global warming is causing a shift in the quantify of heterogeneous natural recurrent events in the lives of animals.Many birds have altered the timing of long-held migratory and reproductive routines to better sync up with a warming climate. Also, some hibernating animals are ending their slumbers earlier each year (EarthTalk). Different species shar ing like habitats are responding in different ways, boisterous apart ecological communities. According to Defenders of Wildlife, some of the wildlife species hit the hardest so far by global warming include caribou, arctic foxes, toads, polar bears, penguins, grayness wolves, tree swallows, painted turtles and salmon (EarthTalk).Many other marine animals are affected as well. It is expected that many species will die collide with or become extinct due to the increase in the temperatures of the water, whereas various other species, which prefer warmer waters, will increase tremendously. Perhaps the most disturbing changes are expected in the coral reefs that are possible to die off as an effect of global warming (Effects of Global Warming). Species that rely upon the existence of sea ice to survive are likely to be impacted, posing the threat of extinction for polar bears, seals, and some breeds of penguins.tec Bill Fraser has tracked the decline of the Adelie penguins on Antarct ica, where their numbers have move from 32,000 breeding pairs to 11,000 in 30 years (Effects of Global Warming). It is quite undefendable that the effects of global warming have the potential to be disastrous. Global warming is causing rapid temperature changes affecting ourselves, our environment, and the rest of the wildlife. All of these factors result to our changing world. The population would be right to prepare for these changes, before it is in addition late to adapt. People should recognize the source of this, and stop adding to this negative loop.

Monday, January 28, 2019

Economics Essay

Poverty can be measured on divers(prenominal) scales through many ways like through a Lorenz curve, a graph of the cumulative diffusion function of a probability distribution which is used in representing income distribution. Lorenz curve shows distribution of assets and is considered a measure of brotherly in tingeity. Gini co economical can also be used in measuring poverty. Gini coefficient measures statistical dispersion and is usually used in measuring inequality of income distribution. full(prenominal) Gini coefficient means or indicates that there is high unequal distribution discovered while a lower Gini coefficient indicates that there is a high equal income distribution. Trade benefits a nation in many ways. In the faithfulness of comparative advantage partners are allowed to benefit from specializing in producing work and goods they ask best. When producers make goods in which they are comparably skilled or clever at, those goods increase in quality and number.Trad e also improves suitability in allocation of resources. It brings goods and services to others who value them. Trade allows consumers to have more efficient harvestion methods. Large productions are good in reducing product costs. Lower production costs may lead to much cheaper services and goods which may increase living standards. Human capital, one of the factors of production which refers to the concord of technical knowledge and productive skills found in labor.It is one of the factors which entrance an economic system like in grocery store economy. An example to this is the market economy in the U. S. in which workers acquire knowledge and skills. Training and precept increases human capital which make the worker more precious to their employers. Today, bundle developers and computer programmers are in demand making them more teach and skilled resulting to a high human capital and this in tour of duty may benefit the economic system that the U. S. has.

Sunday, January 27, 2019

The Da Vinci Code ACKNOWLEDGMENTS

First and foremost, to my friend and editor, Jason Kaufman, for working so fractious on this project and for truly understanding what this book is all about. And to the infrequent Heide Lange tireless champion of The Da Vinci Code, agent extraordinaire, and trusted friend.I cannot richly express my gratitude to the exceptional team at Doubleday, for their generosity, faith, and superb guidance. Thank you in particular to Bill Thomas and Steve Rubin, who believed in this book from the start. My thanks also to the sign core of early in-house supporters, headed by Michael Palgon, Suzanne Herz, Janelle Moburg, Jackie Everly, and Adrienne Sparks, as well as to the smart people of Doubledays sales force.For their generous assistance in the research of the book, I would like to acknowledge the Louvre Museum, the French Ministry of Culture, Project Gutenberg, Bibliotheque Nationale, the Gnostic edict Library, the Department of Paintings Study and Documentation Service at the Louvre, Catholic population unuseds, Royal Observatory Greenwich, London Record Society, the Muniment Collection at Westminster Abbey, illusion Pike and the Federation of American Scientists, and the five members of composing Dei (three active, two former) who recounted their stories, some(prenominal) positive and negative, regarding their experiences inside Opus Dei.My gratitude also to Water Street bookstore for tracking down so many of my research books, my father Richard browned mathematics teacher and author for his assistance with the Divine Proportion and the Fibonacci Sequence, Stan Planton, Sylvie Baudeloque, bill McGuigan, Francis McInerney, Margie Wachtel, Andre Vernet, Ken Kelleher at Anchorball Web Media, Cara Sottak, Karyn Popham, Esther Sung, Miriam Abramowitz, William Tunstall-Pedoe, and Griffin Wooden Brown.And finally, in a novel drawing so heavily on the sacred feminine, I would be remiss if I did not mention the two wonderful women who comport touched my life . First, my mother, Connie Brown fellow scribe, nurturer, musician, and role model. And my wife, Blythe art historian, painter, front-line editor, and without a doubt the most astonishingly talented woman I have ever known.FACTThe Priory of Sion a European secret society founded in 1099 is a real organization. In 1975 Pariss Bibliotheque Nationale discovered parchments known as Les Dossiers Secrets, identifying legion(predicate) members of the Priory of Sion, including Sir Isaac Newton, Botticelli, Victor Hugo, and Leonardo Da Vinci.The Vatican prelature known as Opus Dei is a deeply devout Catholic sect that has been the topic of juvenile controversy due to reports of brainwashing, coercion, and a dangerous practice known as corporal mortification. Opus Dei has just completed construction of a $47 million World Headquarters at 243 Lexington Avenue in New York City.All descriptions of artwork, architecture, documents, and secret rituals in this novel are accurate.

Essay on Technical Education in India

The All India Council for Technical genteelness (AICTE) is the statutory remains and a national-level council for good development, under Department of higher(prenominal) Education, Ministry of benevolent Resource Development. 2 Established in November 1945 first as an advisory body and later on in 1987 given statutory status by an Act of Parliament, AICTE is responsible for proper planning and duplicate development of the technical education and management education system in India.The AICTE accredits post potassium alum and graduate programs under specific categories at Indian institutions as per its charter. 3 The AICTE Act of 1987 AICTE is vested with statutory authority for planning, formulation and maintenance of norms and standards, quality assurance through schooling accreditation, funding in priority atomic number 18as, monitoring and evaluation, maintaining parity of certification and awards and ensuring coordinated and integrated development and management of techn ical education in the country as part of the AICTE Act No. 2 of 1987. The AICTE Act, stated unmediated reads To provide for establishment of an All India council for Technical Education with a make to the proper planning and co-ordinated development of the technical education system end-to-end the country essay writer salary, the promotion of qualitative improvement of such education in relation to planned quantitative growth and the polity and proper maintenance of norms and standards in the technical education system and for matters connected therewith where to buy essays online. edit Current objectiveIn order to improve upon the present technical education system, the current objectives is to modify the engineering curriculum as follows 1. greater emphasis on design oriented teaching, teaching of design methodologies, conundrum solving approach. 2. Greater exposure to industrial and manufacturing processes. 3. Exclusion of outmoded technologies and cellular inclusion of t he new appropriate and emerging technologies. 4. Greater input of management education and professional communication skills. edit AICTE bureaus The AICTE comprises nine bureaus, namely * Faculty Development (FD) representation * Undergraduate Education (UG) government agency * Postgraduate Education and Research (PGER) Bureau * Quality Assurance (QA) Bureau * Planning and Co-ordination (PC) Bureau * Research and institutional Development (RID) Bureau * Administration (Admin) Bureau * Finance (Fin) Bureau * pedantic (Acad) Bureau For each bureau, adviser is the bureau head who is assisted by technical officers and other supporting staff.The multidiscipline technical officer and staff of the Council are on deputation or on contract from government departments, University Grants Commission, schoolman institutions, etc. References 1. Regional Offices AICTE website. 2. Technical Education Overview Department of Higher Education 3. AICTE Actdead link 4. National Level Councils Te ch Ed. , Department of Higher Education. 5. Growth of institutions connected to AICTE 6. UGC, AICTE to be scrapped Sibal. iGovernment. in. Retrieved 29 November 2011. 7. AICTE to revamp its approval system next hebdomad. Business Standard. Retrieved 29 November 2011. * All India Council for Technical Education Abbreviation AICTE defining November, 1945 Headquarters New Delhi Location Kolkata, Chennai, Kanpur, Mumbai, Chandigarh, Guwahati, Bhopal, Bangalore, Hyderabad, Gurgaon1 Main organ Council Affiliations Department of Higher Education, Ministry of Human Resource Development Website Official web site Remarks Dr. S S Mantha, Chairperson (acting  

Friday, January 25, 2019

Chicken Run Essay

The implications if a major customers had gone into is level, it impart affect the order cash lessen because every retribution received the political party may amaze to use it to cover its operational expenses apart from getting scratch. roll up debtors will show the collection department performance. Low cash flow will affect many areas in an organization. The friendship may issue to make another loan to run it business. Other than that it may feed worry to run the business if the cash flow is low. For pillowcase, if the company unable to pass on the suppliers on time. The supplier may stop to supply harvest-home to the company. If the suppliers re all(prenominal)y stop supplying product, the company may face problem to produce product. This will directly affect the company sales because its afford out to produce product to its customers. If the company do not work wicked to reduce this important area they may be looking at legal remedies, or even write off de bts and that means expenditure money to get money.The other implication is that, the company will pay a very unhealthy debtors aging. Where it is supposed to be a guidelines to the company. For example when a debtor reach it strangle, the company should be alerted to dog payment based on the debtors aging. But in this case, Encik Selamat has been bad authority to the marketing department to continue supply products to Cold fortunate Sdn Bhd because of the closed relationship. Indirectly, it showsthat Encik Selamat does not performing his duty rationally. Which effect his image as a manager. He is supposed to show his leadership by having a very good judgement. For example to stop supply products to Cold bills Sdn Bhd until they settle their debts.Refer to the case Chicken Runi) How would you quantify the pecuniary health of the company?I would assess the financial health of the company based on the gross profit of the company. The higher the gross profit the healthier it is. Of unravel we bemuse to consider the operating expenses of the company that operating expenses are still under the company control and ingenuity before we can get the can profit.Other than that, I would assess the financial health of the company by obtaining a history of your companys financial statements. Five years worth is usually a good base. Next, convert the financial statements to common size. Common size financial statements are simply a companys financials expressed in the form of percentages rather than dollars. A common size format quickly identifies trends and growth patterns. Additionally, since industry benchmark data is often produced in this format, it makes it easier to par the results with the competition. Industry benchmark information can be obtained from a commercialized vendor, accountant, or depending upon the industry, from trade associations.Next, financial ratios are calculated. There are a number of ratios to choose from. Some of the more commo n measure liquidity, debt coverage, leverage, and operating and profit performance. Their relevance is dependent upon your company, its operating characteristics and the industry. Bankers and accountants can be curiously useful in identifying the more pertinent ratios.The information gathered frankincense far is analyzed and compiled on a trended, composite and industry basis. The results of this analysis, when performed regularly, serve well you to monitor and recognize the vital statistics necessary for the success and growth of your business. The benefits of this mind include Competitive Advantages & DisadvantagesAn industry assessment enables you to identify your companys strengths and weaknesses and acquire valuable information on the competition.Budgeting & prodigyStudying trends and growth patterns is a very effective preliminary ill-use in preparing endureledgeable budgets and forecasts.Strategic PlanningRecognizing specific performance measurements (company and industry) will help to set goals and objectives for the future (e.g., increasing sales, gross profit margins, and net income).Acquisition OpportunitiesKnowledge of key performance measurements assists in the evaluation of a proposed sale, merger or acquisition.FocusGreater consciousness of the interrelationship of the financial statements and a complete understanding of financial operations allows you to focus on the areas important to the growth and success of your business.ii) What would you suggest as appropriate course of actions?As an appropriate course of actions, I would suggest the directors to refer the Malaysian Code on Corporate Governance 2012 as a guidelines to take action against Encik Selamat which involves in unethical activities such(prenominal) as conflict of use up and lack of integrity.Other than that, the internal control of the company should be revised. For example the debtor collection procedures. It has to companion proper standard operating procedur es such as when invoices issue to a customers, the payment terms must follow the credit period. either payment overdue must be chase every month. If it reach the 120 days amount overdue, warning garner should be issue to the debtors, then stop supplying product to the debtors until payment made.Besides that, Internal Audit must be done regularly. This is to scrutinise the operation run based on the standard operating procedures. Any discrepancy found must be rectify immediately to revoke any unwanted issue to happen. For example, Ms Choy has discovered that the credit limit of Cold Gold Sdn Bhd, one of its major customers had gone into its level and save the marketing department continued to supply products to the company. If the company do internal audit regularly, this issue may not happen because the internal listener will detect the problem while it is still under ahead of time stage. Other than that, this will avoid Encik Selamat from making unethical activities due to his awareness from the internal auditor.Monthly meeting also can help in this case. Where, Encik Selamat required to report the company performance monthly. In this case, the company should have monthly credit meeting. The purpose of this meeting is to make sure all debtors are monitored closely. Any amount hanging in the debtors aging should have remarks or the status should have been identified. For example, if the debts is not paid within the 30 days period, it should state the reason why? At least we know that chasing of debts run actively by the collection department. If the debtors do not pay according to their credit period, the management at least can give suggestion and acknowledge about that issue.

Thursday, January 24, 2019

Marketing A New Baby Food In Sweden For Nestle

The order that is mean to introduce a impertinent bollix intellectual nourishment harvest in Sweden al m oddment has a presence and it is among a group of companies that be nether nose Nordic w here former(a) hold tight companies that be operating in Denmark, Finland, and Norway argon under and these four companies work in concert and submit Nestles operations in Northern Europe.This means Nestle is non natural for Sweden where it is selling a bod of products among which in that respect atomic number 18 a few sis nutrient products such as Bona and Piltti that cede a wide range of hopeance among those that be using dresser draw make step forwards. 1 The sis food dividing line had been and still is lucrative blush if it is a in truth subtle atomic number 18a of business that has a fold of controversies around it only because in that location be a big number of organizations that atomic number 18 against nipple win out substitutes and had been hi ghlighting the problems that are related to it.2 Because of that the phoner had always been on the defensive in order to do business in this particular sector and it had made a concession with consumers and the interested members of society, by putting a statement away on the genuinely outset declaring that at that place is nonhing better for a child than the obtains draw and e rattling mother had been encouraged to use tit milk at least for the first four to six well-nigh month, correct more if accomplishable.The only magazine the troupe recommends the use of its mother milk substitutes early on is whenever mothers are not in a attitude to provide heart milk for their children, which could be because of a premature bear of a child or when the mother is either sick or deceased. Since it is not always possible to find steadfast nurses the detractor milk substitutes number close to what the embrace milk bequeath provide the immature children. 3There are a few prob lems surrounding breast provide where if almostway mothers operate using the breast milk substitute early in a childs life the possibility that their own indispensable milk producing process could be disrupted and they entrust redeem no choice other than to depend on the breast milk substitutes that are scientific wholey proven to be as good as a breast milk, albeit some shortcomings where the breast milk is proven to draw a natural immune shapeing mechanism that go away enable children to bear on disease better.At the same cartridge clip in the absence of the scientific every(prenominal)y affect and manufactured baby foods such as what Nestle is selling in Sweden, it is catchy to come up with a baby food chemical formula that could be prepared at syndicate that will have all the required nutrition, and the only substitute that could come close to the mothers breast milk, which is cow milk is not digestible by a small childs metabolism process creating problems such as anemia in addition to forcing the childs system to overhear a large amount of calcium and fat that it is not ready to do so.4 Because of all these controversies organizations such as the World Health system of rules (WHO) had to intervene and come up with a code that every company that is manufacturing and selling baby food products will have to adhere to and it has the check for of all government bodies. The particular code is not new to Nestle that had been applying it for all these years, but when it is time to come up with a new baby food product and merchandiseplaceing it effectively, in that respect are difficult procedures to follow, one of them being the code has to be observed.The main focus of the WHO regulation is in preventing such companies that are grocerying baby food products to have a direct access to mothers and to regulate the interaction they could have with those who are providing them essential services such as physicians, nurses, and other healt h ingest business staff, because those who are against companies that are coming up with breast milk substitute products believe that mothers will have to be protected from their marketing ploy as much as possible, at least for the first six months of a childs life.5 Such approach is difficult since nearly mothers living in societies such as Sweden will be strapped for time because most of them could be working outside of the home and nature itself is such that if the breast is not used continuously after have got it will stop producing milk. And in between the mother milk advocates believe that if mothers are not approached with various marketing tactics this problem could be averted and mothers will start to exhaust breast milk right after birth up to six months and more if possible.Without disputing this assumption, it is not difficult to visualize the vault a marketing team that is trying to promote a new product that the company had gotten a permit to manufacture and put into the market has to overcome. Nestle had been focusing lately on what is called spotal or nutraceuticals baby food that has a dual purpose of serving as a nutritional breast milk substitutes while at the same time it has medicinal advantage that the children using the product will be pull aheaded from.6 The company did not want to come up with a new shout for a product and what it did was it took one of its habitual products Piltti and micturated a different strain that is converted into a functional baby food and simply named it functional Piltti. In doing so it added three ingredients, selenium which is a substance that helps the system get rid of harmful oxidants since it is a proven antioxidant that has the capacity to rick harmful radicals that appear in the tree trunk into innocuous water and oxygen.The endorsement ingredient it added was nucleotides whose main function is helping the growth of good bacteria in the gut so that the gut mess fight gravid bacteria and this ingredient is available in breast milk change children to build a natural immune system. And when children are using breast milk substitute formula, unless(prenominal) this substance is added they could be vulnerable to many soft of diseases, one of the reasons breast milk advocates had been highlighting, although it could be solved by simply introducing this substance into baby foods, which nestle did.The third ingredient was beta-carotene whose main function is to create a fortified immune system in the body since it is an antioxidant and it besides helps in developing good vision early on, as well as it adds to the good development of the skin. 7 These are ingredients that are divinatory to raise the eyebrows of mothers and their pediatricians who are mostly responsible for recommending what miscellany of baby food formula is good for the new born(p) children.From the outset the team knew that it has a lovely product on its hand and this product is expected to can nibalize the fixedness Piltti in the long run, which is a little bit cheaper, but it is also presumed to beat many of the competing products that have not yet introduced functional baby food products in their baby food product line, even if their staining up quickly is imminent.However, until that happens the team was aware that thither would be a window of time the company could do a quick profitable business. They have everything at their disposal except that they were aware of the WHO Code, which stipulates rules that make all the areas where an effective promotion could have taken place off limit.They are not allowed to have a direct contact with pregnant women or mothers of small children, although in todays marketing campaigns that aptitude not be essential, yet sometimes it is possible to come up with events where a close interaction between the marketing team and those who would be at first hand users of their product would have been possible. Because not only they can educate the mothers nigh their products but also they can give out samples and gifts that will build good relationship, which the code prohibits nonetheless.8 It is not only that they cannot advertise using the cognize methods where they can put their ads on billboards, distribute brochures, or give out samples. All that can be carried out is done approved institutions by the WHO Code and if any of the allowed institutions are engaged in well-favored out free samples that are allowed to receive free samples from the manufacturers they have to make surely that there will be enough supply for the twisty mothers for as long as they need it.This is so because this tactic had been highlighted where marketers and distributors of baby food products would usually start giving out free samples and if the mothers become helpless on it at the earlier stage of their breast feeding days and avoid breast feeding it will affect their ability to bring up milk leading to their forced depend ency on the substitute, which would mean they will be forced to buy the breast milk substitute products. Those who readiness not afford it could harm the public growth of a child, which is a justifiable cause to be concerned about.9 Therefore, there are very limited channels the marketing team could be promoting through and spotting those channels is very important. In addition, it is important the marketing team as well as the company should know that their new product should sire at those that are four months old and higher in normal circumstances and the only exception is when the mothers are not in a position to do breast-feeding for various reasons, there are no wet nurses, and at times access to breast milk banks magnate not be available since there are some of them in some communities.This would mean their marketing interaction is severely limited to interacting with health care personnel only and it is through them their would be customers will be ameliorate to use thei r product as advertising to the general public is not allowed. Marketers do not have permission to show their existence at the point of sale, put posters, or any other means of advertising to promote their products.They cannot solicit mothers today or indirectly or cannot give them gift nor free samples. Even if the health care system has the prudence of recommending the use of breast milk substitutes, they cannot allow their workplace for promoting any kind of such products. Nor any of the staff of such establishments have permission to accept any notes from distributors and manufacturers of such products.But at least if the government activity butt against it beneficial they can make arrangement where pregnant women and mothers of young children to be educated or to be informed by a gross revenue team, but the purpose of the meeting is far from pitching a product and it will be educational, where they will always be advised there is nothing better than breast-feeding for the newborn children. The labels on the products should not display a childs picture and labels should clearly describe what the ingredients are, how to prepare it, and at what kind of temperature to store the product.In addition, they have to testify that the substitute does not come near to breast-feeding and the message will have to be to the point, without idealizing the breast milk substitute. The overall scenario when promoting baby food formula resembles medicine where there are go betweens who are the health officials and the authorities, and manufacturers of medicine target physicians when it comes to promoting their product since they are the ones who would subscribe it to their patients.Furthermore, almost no medicines are available without prescription, even if there are a few over-the-counter products. With the same token, even if the breast milk substitutes could find their way into grocery stores or even do drugs stores where anyone can pick them off the shelf without pre scription, the consumers of such products could get their instruction from health workers only or from the labels that are required to follow some procedures, and marketers should not try to reach the direct consumers who are mothers of young born children or expectant mothers.Therefore, the team only had to approach a devoted number of institutions, mostly health establishments, where they are allowed to distribute their samples, gifts, and educational corporeal so that the health officers will be informed about the benefit of their products and crystalise it on to the mothers of the young children.Due to this restriction the cost and the effort involved in marketing a baby food brand is not very high since they are not allowed to put billboards on the highways of some(prenominal) comminutes, or they do not have to advertise on TV, print, or are not allowed to print brochures and distribute them to the public, but they can pass such material to the health officials to help the m with their educating the mothers. Hence, the undertaking would not be expensive since doing it in a continuous basis until the product becomes popular is not required as the side is when promoting other products.Instead, what is involved here is arranging an appointment with the involved officials or at times, all it might take is visiting these establishments in person that might number less than hundred. Since such officials are not allowed to ask any payment directly or indirectly that also saves the company a lot of money and it can focus only on samples and at times gifts, to be given to the mothers through the health officials in a form of utensils and the like. Nevertheless, giving physicians bounty is a common practice in the pharmaceutical exertion since it is through them all the manufactures are selling their products.When it comes to baby food market it is not allowed, yet the sales team had started taking note to give ear if there will be some that will qualify in the long run for a preferential treatment and if there is a possibility of getting around the restriction to introduce a bonus even if the code prohibits it, but since it is a marketing scheme there has to be some way of compensating some of the health care workers who would recognise to recommend the particular Nestle product for their clients when there are other competing products, because even if Functional Piltti is new in the market, it might not take more than three months for the other manufactures to come up with similar products. Consequently, the stock of the sales team is cut out for them where they have made a list of the establishments that are responsible for advising mothers and expectant women what kind of breast milk substitute to use. The theorise of the establishments that are medical and health care centers, hospitals and closed-door pediatricians is to educate the mothers when to start mixing the breast milk substitute with their breast-feeding and what t otal and frequency to use, a knowledge they would acquire from the manufacturers and from their own experience as a health care officials.There is always a department at the bigger institution that will deal with the various marketers and when the need arises it is possible to arrange a one-on-one appointment and the promoting and the education process could take any form and any length of time. But the anticipated end resolving power is in due time the company will start selling its products, either through the drug stores of big hospitals and health centers that can arrange to receive a shipment or the mothers will have to go and buy it from outside market once it is recommended to them by the health officers. And here the other job of the sales team will plain in because they have to go around to talk with the retail establishment, big and small, in the cities they are operating, which will require an extended travel as sometimes they have to cover the outskirts of the city as well as the outlying regions.There is a huge competition to get space in the crowded shelves of retailers that will have to be convinced that the product is deserving their recommendation and meets all the legal requirements to be sold for the public, which is part of the job of the sales team to furnish proof and explanation. This is also a very crucial part of their job, although at times it could be done through the distributors. However, the smaller retailers that are not chain stores might have to be approached individually or it might be the job of the distributors to convince them to hunt down the new product that should attract many buyers because of what it is offering, which is not only ludicrous but functional foods are new even for the general food market that is catering for the adult buyers.After doing that, the particular brand depending on its popularity might start to sell itself, where distributors and retailers would want to put it in their stock and on their s helves because it is selling well, and when that point is reached the sales team could say their job is partly done, but they can still search for new locations and retailers in the same regions or in other regions. The conclusion is the baby food market is a highly regulated market and it is similar to the pharmaceutical market where manufacturers do not have a direct access to the buyers and users of their products, because of the sensitive nature of what is involved, which is the life of young children whose growth could be harmed irreversibly if they are not given what they exactly need for their normal growth from the beginning.Even if there is no outright opposition to the existence of the breast milk substitutes, the authorities and other concerned groups would have preferred if mothers start using it between four and five months, but since that might not be possible because of the nature of the life of the mothers themselves who could be working outside of the home, which w ill result in their being time strapped, and instead of preparing food for their children at home it will be easier for them to pick the substitutes form the various stores and mix the feeding process with their own breast-feeding since it is proven to be vital for the children. Similarly, the existence of the breast milk substitutes will become handy for children whose mothers cannot breast-feed them for various reasons that were mentioned earlier, and in their case the breast milk substitute will come close to breast milk and they will grow up healthy as there are sources that are saying even if people simply wanted to believe that breast milk is better for the child and it will create some kind of bondage between mother and child, in existence the substitutes are proven scientifically to be as good as the breast milk if not better.Therefore, any company that is selling baby food, which has a global market of close to $21 billion a year will have to go over many vault to put th e substitute on the hands of the mothers that will use it to feed their baby properly and everyone will be benefited at the end of the day. 10 acknowledgement 1. Nestle in Northern Europe. Retrieved from the sack on April 5, 2007. www. nestle. se/neobuilder/200108091943_6622_3b72cbb9544e1. hypertext markup language 2. Baby viands Business Assessment. Retrieved from the clear on April 5, 2007. www. researchandmarkets. com/reports/3492 3. Baby Food Industry Lobbies WHO. Retrieved from the Web on April 5, 2007. www. bmj. com/cji/content/full/321/7273/1411 4. The Ecologist. Retrieved from the Web on April 5, 2007. www. theecologist. org/archive_detail. asp? 5. International Code. Retrieved from the Web on April 5, 2007. www. ibfan. org/english/resource/who/fullcode. hypertext markup language 6. Nestles Market War.HighBeam Encyclopedia. Retrieved from the Web on April 5, 2007. www. encyclopedia. com/doc/1G1-131934511. html 7. Breast Feeding. Retrieved from the Web on April 5, 2007. w ww. geocities. com/HotSprings/spa/3156/code. htm 8. Health Workers and the Baby Food Industry. Retrieved from the Web on April 5, 2007. www. bmj. com/cji/content/full/312/7046/1556 9. Nestle Public Relation Machine Exposed. Retrieved from the Web on April 5, 2007. www. babymilkaction. org/boycott/prmachine. html 10. Health-Conscious-Drive-Baby-Food-Market-Growth. Retrieved from the Web on April 5, 2007. www. rncos. com/Press_Release/Health-Conscious-Drive-Baby-Food-Market-Growth-July. htm

Monday, January 21, 2019

Financial analysis Essay

The analytical audit of the companys groovy structures of the two companies shows that shows Arizon is highly ge ared as compared to AT & antiophthalmic factor T. adapt AT& T is 43. 3% for long term debt and 51. 76% for total equity which is not very high. In case of Arizon, the proportionality is very high at 59% for long-term debt to equity charm total debt to equity is 74. 91%. The Verizon case indicates that the firm does not befool sufficient and steady internal financial resources to finance its assets.These get grim(p) compelling management to use orthogonal financial instruments. This usage of external sources to finance its assets increase chances of the company suffering financial risk that whitethorn lead to bankruptcy after technical default. The audit of inventory proportionality of the two companies supplied reveals a AT $ T does not have post while verizon has. This may be that AT & T is a service sector or in the business of manufacture at order or ope rate Just In Time system of stock refurbishing.While Arizona has inventory which is increasing gradually extract in year 2004 when it down from 1. 50% in year 2003. we are not supplied with income statement to be able to determine the firms efficiency in utilizing its resources (inventory) to generate sales is. The close analysis of the two companies ratios provided indicates that AT $ T payable account that fluctuates from time to time. While Arizona have payables with down ward trend. This indicates that Arizona is managing her trade creditors well as compared to AT & T.if payables are not well managed may cause financial emphasise to the company. The working capital of the Verizona contains a signifi cigarett proportion of currency move from time to time. In case of AT & T it is insignificant and it is in the down ward trend. The firms cannot on that pointfore, meet its obligating with the most liquid resources. Additionally, there are no marketable securities that c an be easily reborn into cash when a financial need arises.What this implies is that the firm may find oneself it difficult to meet its short term maturing financial obligations as and when they lineage due for payment. The same conclusion about financial position can be made using both the acid test and cash ratios. From the ratios, the firms ability to meet its financial obligations from the liquid assets is alike questionable. REFERENCES Luecke R (2002) Finance for Managers Harvard Business School Lindsay R. (1967) Financial Management, An Analytical onset R. D Irwin, 1967

Saturday, January 19, 2019

Blackadder Goes Forth and Journey’s End Essay

The ending scene for both gos remainder and Black Adder Goes frontwards are similar and contrasting in m whatever ways. For example, the detain episode of Black Adder Goes off widely affects the viewer by pursuing the idea that history as it was written and has been taught is incorrectly. In having this approach, it is like the audience is redisc everyplaceing history and uncovering the virtue of our ancestors for the first time.Not only does this capture the viewers attention, nevertheless it entertains them as well as touching them on an emotional and comedic aim by showing the documentary flavor orders oceanic abysss yet deliberately miss hearing what the orders were. Viewers, however, similarly know that these orders are non to be taken seriously and are only there for the comedy value. An example of this is when one soldier states that the agent for the war was because someone putz an ostrich out of hunger. The majority of viewers know this is not true, simply the episode and char moveer plays the comic seriousness to perfection.However, Journeys End shows the more serious side of the war and trench life by being a serious side of the war and trench life by being a serious play with no real comedic value. One soldier is very excited about the idea of defend his country in fact he is so honoured by this chance, that he does not accept a way out of the trenches when he is offered correct though Blackadder realizes their fate when the go above the trenches and tries to explain he exit die. I never imagined anything as awful as war this alike shows the serious nature that war has on its soldiers, this is also shown when another soldier states that he wants the dying to stop, and everyone to go home, because he cannot see a reason for war, this links in Sassoons declaration where he states war has deceased from one of defence and liberation to one of aggression and conquest. still George has to try and push these thoughts out of his mind and replace them with thoughts of patriotism and the great honour dying for ones county has.This is much like Raleigh in Journeys End when he first enters the concourse and his innocence is built-in because he does not know the true horrors of war yet. Act ternary scene three of Journeys End is the very last scene of the play. From almost the very beginning we surrender known that an combat from the German opposition is inevitable. However, the character in the play are not sure when it testament take place or what form it will take place in, as the attack could happen in any moment meaning the ension is high throughout and especially in the utmost scene. This is not the only tension in the script. At the beginning of act three scene three, Raleigh and Stanhope, two of the most prominent characters, have had a large argument about the death of a uncouth friend, which is not resolved until the beginning of the final scene. The strain on their blood has been tense for the du ration of the play and was heightened by the hero worshipping Raleigh did for Stanhope.As they were previously well acquainted before they were both in the battalion Stanhope fears that Raleigh would touch sensation at him badly and tell people on the home front what he has become, an alcoholic, and Stanhope chooses to ignore their previous relationship and voice communication him as a new Officer. This contrasts with Blackadder Goes Forth, because as Colonel Melchett knows George he uses this to his advantage by manipulating him into showing propaganda to the men however Colonel Melchett also has an underlying theme of irritation for George and seems to offer him many ways out of fighting the war because he knows his death is inevitable.To conclude I feel that Blackadder Goes Forth and Journeys End and two completely different plays. However, they both share a few(prenominal) similar themes, for example they both share the theme of hero worship, where soldiers look o authority figures for guidance which again opposes the view that Sassoon has on the war.They also share the theme of waiting, because both plays are waiting to go over the top and neither plays want to because they know that your death was sure if you do so due to the heavy equipment the Germans have. Although, I believe Journeys End is much more a serious play whereas Blackadder Goes Forth uses comedy and takes from the impact it could truly have if it was more realistic to trench life, but it still shows the fear and anger of many men when regarding the war.

Friday, January 18, 2019

Obesity †case study and health promotion paper Essay

fleshiness has r individu altogetheryed global epidemic pro parcel outs, and has become a major heartyness problem of out society. According to Peeters et al. (2007), 32% or 60 jillion the smashing unwashed are now round in the United States. The cause develops as a pass of the interaction between genetics, lifestyle behavior, and heathen and environmental influences. Fat accumulates when to a greater extent(prenominal) readiness is consumed than expended. The National Heart, Lung, and Blood get (NHLBI) has adopted a classification system of trunk fix office (BMI). BMI, the indirect measure of body prolific, identifies the over tip and obese individuals. A BMI of 25-29 kg/m2 is considered over burden, 30-34 kg/m2 is mild corpulency, 35-39 kg/m2 is moderate obesity, and above 40 kg/m2 is extreme obesity (Palamara, Mogul, Peterson, Frishman, 2006).Obesity develops due to high-fat, high kale nutrition coupled with a decline in visible activity. Modern alive condition s, eating habits, and tone of voice of forage lead to over-consumption of cheap, super sized portions. much cars, roads, and fast food restaurants at e real corner, as well as quick, ready to eat microwavable dinners loaded with fat, salt, and simple carbohydrates are easier and frequently less(prenominal) expensive than nutritious, quality food products. Further much, the technology has made humans rely on mechanical devices. The automated inventions designed to make life easier, work out meters of tasks that in the past required physical labor. As a go out of sedentary life and over-consumption, the overabundanceive fat accumulates in the body, and may make believe significant wellness consequences.Multiple research studies have revealed that excessive free exercising weight gain join ons the luck of diabetes, high blood pressure, dyslipidemia, coronary heart disease, stroke, osteoarthritis, and m each a(prenominal) forms of cancer. In particular, abdominal obes ity has been recognized as strongly associated with the development of diabetes and cardiovascular diseases (Behn & adenylic acid Ur, 2006) (Chen et al., 2007) (Balkau et al., 2007) (Despres, 2007). Due to the dangerous health risks of obesity, it is considered a disease that requires treatment (Palamara et al., 2006). The Centers for unhealthiness Control and Pr blushtion (n.d.) estimated that medical expenses related to obesity cost $92.6 i million million in the year 2002, and the condition causes 300,000 deaths per year.Nevertheless, pr unconstipatedtion of the bigeminal health consequences of obesity is possible by weight simplification. Bardia, Holtan, Slezak and Thompson (2007) suggested that Even a small accrue in a tolerant ofs weight would result in better control of multiple diseases, enhance quality of life, greatly reform a patients morbidity, and result in measlyer health care use and medical be. In addition to preventing many diseases, weight decrease can improve the already present disorders. investigate indicates that weight release of 4% to 8% is associated with a decrease of systolic and diastolic line of business pressure by 3 mmHg (Mulrow et al., 1998). The main weight trim down interventions include food, lick, psychological, behavioral, pharmacotherapy, surgery, and alternative therapies (Vlassov, 2001).However, the massive verge soundness of these interventions has non proven impelling, as majority of people regain their weight after losing it (Biaggioni, 2008). Guidelines for weight simplification suggested by NHLBI involve the fol clinical depressioning initial reduction of 10% of body weight, confused nutritionists small calorie provender (800-1500 kcal/d) 30% calories from fat, 15% calories from protein, and 55% calories from carbohydrates, cursory deficit of 500-1000 kcal to lose one to two(prenominal) pounds per calendar calendar week during hexad months, long term weight fear, and physical ac tivity for 30 to 45 minutes three to five days a week (Palamara et al., 2006). Health care providers are faced with the prevention and focussing of a major cause of morbidity and mortality for which effective life long interventions are desperately needed.CASE STUDY curtsy is a 38 year old white male. Except for hypertension, he considers himself healthy. He has seen his family restore three months ago for regular blood pressure check up, as he does every six months. bottle cork is married, has quaternary adolescent children, and work as an automobile dealer for four-spotteen years.Past medical taradiddle hypertension, obesity, hyperlipidemiaAllergies none to medications, latex, animals, foods, or environmentalHospitalizations / surgeries / injuries tonsillectomy in childhoodMedications lisinopril 20mg orally routineFamily medical history mother and brother with hypertensionSocial history lives with wife and children, all very substantiateive of each other, get along well,d rinks 2 glasses of whiskey socially on weekends, denies smoking or illicit substance usePhysical activities walks on treadmill for twenty minutes once or twice a week, occasionally plays volleyball with family on weekendsDaily intake patterns breakfast four sandwiches with cheese and ham lunch home made soup, cooked or fried sausage dinner salad, lots of potatoes, 2 portions of steak or meatloaf or chicken, pickled vegetables supper pasta with sauce or pizza snacks chips, cookies, candy, pretzels and fruits, all end-to-end the day fluids 8 glasses of popping, juice, water or milk.Review of systems unremarkable, no complaints. cant 280 pounds, Height 63, Waist perimeter 52, BMI 35kg/m, BP 150/90 mmHgMost recent abnormal science laboratory tests quantity cholesterol 220, triglycerides 310All other results including glucose, blood count, BUN, creati order, and liver enzymes were deep down normal range.Bob admitted that weight loss has been one of the greatest challenges for him. His several(prenominal) previous attempts at weight reduction have been un victorious. He expressed willingness and readiness to try again, moreover was concerned that he would non be able to fol low-down the plan long term. Bobs family was very supportive, and willing to help with his weight loss attempts. To identify the health risks of obesity, and to take care interventions to reduce those risks, research articles were examined. The search for relevant studies was conducted using OVID MEDLINE, PUB MED, CINAHL, and COCHRANE databases. compendium OF LITERATUREDietary interventions form the fundamental element of the management of obesity. thither is a wide variety of possible diets, but no consensus on which is the most effective for weight reduction. A review by Noakes and Clifton (2004) compared the effectuate of a low carbohydrate diet and a low fat diet. general, the studies revealed that a very low carbohydrate diet resulted in significantly more weight lo ss than low fat diet in the short to medium term. On the other hand, a moderately low carbohydrate diet resulted in similar weight loss as a low fat diet. Moreover, the very low and moderately low carbohydrate diets have been found to more effectively reduce triglyceride, and increase high density lipoprotein (HDL) levels compared to low fat diet.Again, comparison between the low carbohydrate and low fat diets was performed by Lecheminant et al. (2007). In a quazi-experimental design, 102 participants were designate either to a low carbohydrate (LC) or a low fat (LF) group. Both groups followed a very low energy diet and lost significant body weight (LC 20.4 kg, LF 19.1 kg) and waistline circumference. The differences between the two groups were non statistically significant. In addition to the diet, all participants were pertain in brisk walking 300 minutes per week, and all were issued pedometers to monitor their progress. Also, both groups were equally effective at preventi ng weight re-gain over six months, and both groups were found to have a decreased blood pressure as a result of weight loss.Similarly, a systematic review by Pirozzo, Summerbell, Cameron and Glasziou (2002) compared the effects of a low fat diet to low calorie diet and low carbohydrate diet. Six randomized controlled tally runs with a total of 594 participants were study over a period of six to eighteen months. Overall results demonstrated non-significant differences in weight loss, weight maintenance, serum lipids, and blood pressure between all the diets reviewed.Moreover, a one year randomized trial by Dansinger, Gleason and Griffith (2005) compared Atkins, Zone, Weight Watchers, and Ornish diets. A single center randomized trial assigned 160 participants among the four diet groups. After one year, all diet groups were found to have significantly cut down weight and waist size, without significant differences between groups. Similarly to previous studies, low carbohydrate die ts reduce triglycerides and diastolic blood pressure, all except Ornish diet group increase high density lipoprotein (HDL), and all except Atkins diet group reduced low density lipoprotein (LDL).In addition to energy restriction through and through the diet, energy expenditure may enhance weight loss. In a meta-analysis by Shaw, Gennat, ORourke and Del Mar (2006), 41 randomized controlled clinical trials were analyzed to determine the effects of form in clayey and obese adults. The multiple achievement interventions included walking, jogging, cycle ergometry, weight training, aerobics, treadmill, stair stepping, dancing, ball games, calisthenics, rowing, and turquoise jogging. The 3476 participants representatived three to five days a week for a median(prenominal) duration of forty five minutes a day. Several of the studies compared exercise to diet either alone or in combination with exercise. The results revealed that exercise alone led to marginal weight loss, but when com bined with diet produced significant weight reduction.Moreover, comparing the intensities of the various types of exercise activities, it was found that both high and low ecstasy exercises were associated with weight loss. Nonetheless, high intensity bring forth only around more weight reduction than low intensity, but when the diet component was added, the difference between high and low intensity was non significant. Additionally, the envisionings revealed that systolic blood pressure reduction was favored by diet over exercise, and diastolic blood pressure was reduced equally likely by exercise as by diet. Furthermore, exercise did not reduce cholesterol levels, but was found to reduce triglycerides equally well as diet. perseverings involved in the exercise trials improved diastolic blood pressure, triglyceride, high density lipoprotein, and glucose levels regardless of whether they lost weight.One of the most rocky aspects of weight loss plans is consistent love to exercise. A meta-analysis by Richardson et al. looked at the effects of walking on weight reduction (2008). 307 participants in nine interventional studies were provided with pedometers to monitor step count. Pedometers served as indigenceal tools to self monitor and authorize the goals of walking. The participants logged the daily recorded steps, and reviewed their results during group meetings. On average about 0.05 kg was lost per week after walking two thousand to four thousand steps per day. Although the amount of weight lost in the trials was small, adherence to walking programs and increasing step count according to preset goals is distinguished for the beneficial effects on health. The physical activity reduced the risk of cardiovascular events, lowered blood pressure, and helped maintain lean muscle mass of the participants. The studies have shown that the use of pedometer is helpful in monitoring the progress of physical activity, and is a good way to motivate continued increase in walking.Another meta-analysis compared different psychological interventions and their effects on weight reduction (Shaw, ORourke, Del Mar, Kenardy, 2005). 36 randomized controlled clinical trials including 3495 participants were evaluated. The majority of studies assessed the effects of behavioral interventions on weight loss. The duration of clinical contact with the participants ranged from 7 to 78 weeks, with sessions lasting 60 minutes weekly. The techniques included stimulus control, goal linguistic context, and self-monitoring. The therapies intensify dietary restraints by providing adaptive dietary strategies, and by increasing pauperism for physical activities, and to maintain adherence to the healthier lifestyle.Behavioral therapy was successful at decreasing weight as a stand-alone dodging (2.5 kg), and even greater weight reduction was attained when combined with diet and exercise (4.9 kg). Several evaluated studies also assessed cognitive therapy, p sychotherapy, relaxation therapy, and hypnotherapy, but the results of these either did not reveal significant weight reduction, or resulted in weight gain. Moreover, a number of studies found that weight loss was associated with reductions in systolic and diastolic blood pressure, serum cholesterol, triglycerides, and fasting plasma glucose. These findings once again back the significant health benefits of reducing weight.Overall, the research suggests that most diets are equally effective at weight reduction. There are multiple more or less popular diets known, and according to Dansinger et al. (2005), more than one thousand diet books are now accessible. Instead of searching for the best available, obese patients should be advised that any diet would be more effective than the one they are currently consuming. Moreover, diet modification has been shown to be more effective than exercise, but both are beneficial in reducing cardiovascular risk factors. exploit does not have to be intense, and walking on most days of the week is sufficient for risk reduction when continued long term. Finally, addition of behavioral interventions may strengthen motivation and self monitoring, and enhance weight loss maintenance.INTERVENTIONS AND RESULTSBob was presented with the literature findings on health risks and health promotion, and was support to lose weight by diet, and occasion in more physical activities. He was introduced with the possible options, and it was recommended that he participates in designing his weight loss plan. This way Bob could have more control over the interventions, and was able to incorporate his preferences. Bob identified his sensed benefits of losing weight as improved body image, mood, physical fitness and agility, reduced blood pressure, and reduced risk of comorbidities. The main barriers were mainly the resistance to quench favorite foods, and occasional laziness to perform physical activities.Instead of head start one of the mul tiple popular diets, Bob clear-cut to reduce his portion sizes initially by 30%, substitute supper and snacks by fruits and vegetables, and eliminate soda and juice. To assure smaller portion sizes, Bob was encouraged to use a smaller plate than usual. He also agreed to drink at least two liters of water a day, especially with meals, to reach satiety sooner. He was encouraged to keep a journal of all his daily intakes of food and drink to monitor his diet, and to identify some hidden sources of excess consumption. Moreover, to avoid excess eating, Bob was instructed to only eat at the table, and to not allow family members to eat any food while sitting on the couch or in front of the computer.He also refractory to become more physically active, and his choice of daily exercise was walking. Bob was encouraged to purchase a pedometer to monitor progress in physical activity, aiming for at least two thousand steps a day. Richardson et al. (2008) aware that a two thousand step w alk was estimated to equal one mile. Bob was also encouraged to set weekly walking goals, easy increasing his step count. Bobs family was also involved in his attempt to lose weight. To help him attain his goals, family members planned to show support for Bobs exercise by joining him. Furthermore, Bob was encouraged to identify situations of daily living providing opportunities for more physical activities, for ex axerophtholle lay further away from the entrance at work and grocery store. periodical meetings evaluated Bobs progress, and discussed about difficulties of following the plan. Bob remained strongly do throughout the eight weeks of intervention, and successfully reached most of his weekly dietary and exercise goals. Portions of his meals decreased steadily until no more than 50% of initial food intake was reached, and the snacks included fruits and vegetables only. Daily step count reached up to six thousand steps on some days, and daily walks through the commonalty wi th his wife became an enjoyable routine. To everyones surprise, during the third week Bob decided to accompany his sons to the health club twice a week, where he swam in the pool for one hour.He expressed feeling energized after any physical activity. Several small relapses were recorded when Bob missed a couple days of walking, and could not resist eating high calorie or high fat foods. At the end of eight weeks of interventions, Bob has lost nine pounds, reduced his BMI to 33.9 kg/m, and his waist circumference decreased by 1.25 inches. Also, his systolic and diastolic blood pressure was slightly reduced. Unfortunately, the effect on the blood lipid level has not been tested. In conclusion, during only eight weeks Bob turned from moderately obese to softly obese, and remained motivated to continue the weight loss plan.DISCUSSIONResearch has revealed that any diet, as long as caloric intake is restricted, will result in weight loss. It has been calculated that to lose one poun d a week, one has to restrict food intake by 500 kcal per day. Patients often get discouraged by the slow effects of weight loss. On the other hand, studies point that more restrictive diets have lower conformation rates and increased weight regain (Palamara et al., 2006). Unfortunately, losing the weight is not the biggest challenge. What people mostly fail at is maintaining the reduced weight. Effective weight maintenance requires not only decreasing energy intake and increasing energy expenditure, but also modification of behaviors that predispose to weight gain.Bob monitored his daily dietary intake, and avoided situations leading to overeating. Also, the pedometer monitored the amount of walking, and served as a motivational tool. Moreover, natural motivation for physical activities, as described by Teixeira et al. (2006), is the satisfaction from dynamic in an activity, while foreign motivation describes the desire of slimmer appearance, and weight management. The autho rs presented that the extrinsic motives correlated with short term weight loss, whereas intrinsic motives predicted long term results. Bob expressed enjoyment of daily walks through the park, which correlates with intrinsic motivation, and thence he is likely to continue over longer period of time. It is important that diet or exercise is maintained for the pleasure and positive feelings brought on by the activity.IMPLICATIONS OF FINDINGS FOR CLINICAL PRACTICEThe continuing rise in obesity and related risk factors, and failure of maintaining long term weight loss result in increasing prevalence of comorbidities. Health care costs related to treating ailments resulting from obesity will continue to rise, unless health care providers habituate more effective measures to deal with the problem. Promoting healthy nutrition and lifestyle aboriginal in life may prevent the development of obesity. It is a great challenge for have practitioners to help patients maintain their weight. Alt hough the recommended compositions of various diets include peculiar(prenominal) amounts of fats, carbohydrates, and protein, the research revealed that it is the total caloric content that is responsible for weight loss, regardless of nutrient partitioning. Once the patient is ready and willing to commit, the treatment strategy should be devised together. Since the variety of diet options have been shown to have similar effects, the nurse practitioner can help match the nutritional plan with patients dietary preferences.Although diet was found to be more effective in weight reduction than exercise, patients with cardiovascular risk factors should be  meliorate about the benefits of physical activities. It is important to encourage continuous participation in exercise, even when no reduction of weight is observed. Lifestyle changes can be difficult to sustain for the patient, hence continuous support and motivation by a nurse practitioner are necessary. The interventions requir e dedication of both, the patient and the nurse practitioner. Also, counseling patients family, and encouraging to get involved in loved ones struggle through weight loss and weight maintenance may provide additional support, and set in to lasting behavior changes. Behavioral strategies such as encouraging setting appropriate goals, self monitoring and evaluation may increase the get of success. Patients satisfaction with the choice of diet and physical activity, and successful long term adherence are the best predictors of lifelong weight maintenance.CONCLUSIONThe comorbidities associated with obesity substantially lower the individuals quality of life, and are also becoming an enormous burden on health care. Successful treatment and prevention of obesity can reduce the situation of its complications. Dieting is resented by most individuals, therefore it is necessary to assist patients to find appropriate and motivating interventions that can be successfully followed life long. Patients willingness to commit to a long term adherence is native to permanent lifestyle changes. It is a long and difficult journey from deciding to lose weight to the successful long term results, but even small losses of weight can produce important health benefits.REFERENCESBalkau, B., Deanfield, J.E., Despres, J.P., Bassand, J.P., Fox, K.A., Smith, S.C.Jr., Barter, P., Tan, C.E., Van Gaal, L., Wittchen, H.U., Massien, C., Haffner, S.M. (2007, October). International Day for the Evaluation of Abdominal Obesity (IDEA) a study of waist circumference, cardiovascular disease, and diabetes mellitus in 168,000 primary care patients in 63 countries. _Circulation, 116_(17), 1942-51. Retrieved February 5, 2008, fromOVID MEDLINE database.Bardia, A., Holtan, S.G., Slezak, J.M., Thompson, W.G. (2007, August). Diagnosis of obesity by primary care physicians and jar on obesity management. _Mayo Clinic Proceedings, 82_(8), 927-32. Retrieved February 7, 2008, from OVID MEDLINE database.Behn, A., Ur, E. (2006, July). The obesity epidemic and its cardiovascular consequences. _Current flavor in Cardiology, 21_(4), 353-60. Retrieved February 7, 2008, from OVID MEDLINE database.Biaggioni, I. (2008, Feb). Should we target the sympathetic nervous system in the treatment of obesity-associated hypertension? _Hypertension, 51_(2), 168-71. Retrieved April 4, 2008, from OVID MEDLINE database.Chen, L., Peeters, A., Magliano, D.J., Shaw, J.E., Welborn, T.A., Wolfe, R., Zimmet, P.Z., Tonkin, A.M. (2007, December). Anthropometric measures and absolute cardiovascular risk estimates in the Australian Diabetes, Obesity and Lifestyle (AusDiab) Study. _European Journal of Cardiovascular Prevention & Rehabilitation, 14_(6), 740-5. Retrieved February 7, 2008, from OVID MEDLINE database.Dansinger, M.L., Gleason, J.A., Griffith, J.L., et al. (2005). Comparison of the Atkins, Ornish, Weight Watchers, and Zone diets for weight loss and heart disease risk reduction. _Journal of American Medica l Association, 293,_ 43-53. Retrieved February 5, 2008, from Electronic Journals.Centers for Disease Control and Prevention (CDC). (n.d.). _Overweight and obesity frugal consequences, 2007._ Retrieved February 7, 2008, from http//www.cdc.gov/nccdphp/dnpa/obesity/economic_consequences.htmDespres, J.P. (2007, June). Cardiovascular disease under the influence of excess splanchnic fat. _Critical Pathways in Cardiology A Journal of Evidence-Based Medicine, 6_(2), 51-9. Retrieved February 5, 2008, from OVID MEDLINE database.Lecheminant, J.D., Gibson, C.A., Sullivan, D.K., Hall, S., Washburn, R., Vernon, M.C., Curry, C., Stewart, E., Westman, E.C., Donnelly, J.E. (2007, November). Comparison of a low carbohydrate and low fat diet for weight maintenance in overweight or obese adults enrolled in a clinical weight management program. _Nutrition Journal, 6,_ 36. Retrieved February 7, 2008, from PubMed database.Mulrow, C.D., Chiquette, E., Angel, L., Cornell, J., Summerbell, C., Anagnostelis, B., Brand, M., Grimm, R.Jr. (1998). Dieting to reduce body weight for controlling hypertension in adults. _Cochrane Hypertension Group. Cochrane Database of Systematic Reviews, (4),_ CD000484. Retrieved February 5, 2008, from COCHRANE database.Noakes, M., Clifton, P. (2004, February). Weight loss, diet composition and cardiovascular risk. _Current Opinion in Lipidology, 15_(1), 31-35. Retrieved February 5, 2008, from OVID MEDLINE database.Palamara, K.L., Mogul, H.R., Peterson, S.J., Frishman, W.H. (2006). Obesity new perspectives and pharmacotherapies. _Cardiology in Review, 14_(5), 238-58. Retrieved February 7, 2008, from OVID MEDLINE database.Peeters, A., OBrien, P.E., Laurie, C., Anderson, M., Wolfe, R., Flum, D., MacInnis, R.J., English, D.R., Dixon, J. (2007, December). Substantial lettered weight loss and mortality in the severely obese. _Annals of Surgery, 246_(6), 1028-33. Retrieved February 7, 2008, from OVID MEDLINE database.Pirozzo, S., Summerbell, C., Cameron, C., Glasz iou, P. (2002). Advice on low-fat diets for obesity. _Cochrane metabolic and Endocrine Disorders Group. Cochrane Database of Systematic Reviews, (2),_ CD003640. Retrieved February 5, 2008, from COCHRANE database.Richardson, C.R., Newton, T.L., Abraham, J.J., Sen, A., Jimbo, M., Swartz, A.M. (2008, Jan-Feb). A meta-analysis of pedometer-based walkinginterventions and weight loss. _Annals of Family Medicine, 6_(1), 69-77. Retrieved February 7, 2008, from CINAHL database.Shaw, K., Gennat, H., ORourke, P., Del Mar, C. (2006). Exercise for overweight or obesity. _Cochrane metabolic and Endocrine Disorders Group. Cochrane Database of Systematic Reviews, (4),_ CD003817. Retrieved February 5, 2008, from COCHRANE database.Shaw, K., ORourke, P., Del Mar, C., Kenardy, J. (2005). psychological interventions for overweight or obesity. _Cochrane Metabolic and Endocrine Disorders Group. Cochrane Database of Systematic Reviews, (2),_ CD003818. Retrieved February 7, 2008, from COCHRANE database.Te ixeira, P.J., Going, S.B., Houtkooper, L.B., Cussler, E.C., Metcalfe, L.L., Blew, R.M., Sardinha, L.B., Lohman, T.G. (2006, Jan). Exercise motivation, eating, and body image variables as predictors of weight control. _Medicine & Science in Sports & Exercise, 38_(1), 179-88. Retrieved April 4, 2008, from OVID MEDLINE database.Vlassov, V.V., (2001). Weight reduction for reducing mortality in obesity and overweight. _Cochrane Metabolic and Endocrine Disorders Group. Cochrane Database of Systematic Reviews, (3),_ CD003203. Retrieved February 5, 2008, from COCHRANE database.

Wednesday, January 16, 2019

The Sum Total of the Equipment of the Human Individual

Culture in ancient times was delimit as the sum total of the equipment of the human someone, which enables him to be attuned to his immediate environment on the historical past on the other. It reflects in consequence what humans have added to Nature. It comprises the spiritual, material, intellectual and emotional features of a society and includes, in addition to the arts and letters, the value systems, traditions, modes of life and beliefs of the society. It also absorbs from other cultures and undergoes changes with time, manytimes beneficial, sometimes regressive. (Barlas, 15).Culture wallop is a severe psychological response that results from adjusting to the realities of a society radically different from ones own. The veridical degree of culture injure may vary depending on the differences and similarities among the society studied and the persons own society. The symptoms may range from mild animosity to surprise or disgust. (Scupin, 124). Usually after the person experiencing culture disaster learns the norms, beliefs, and practices of the community, the psychological disorientation of culture shock begins to diminish.This paper will be based upon culture shock and multinational business. There argon threesome beas where culture shock could affect you1. Emotions-you have to cope with the stress of international model and keeping an emotional balance in order to behave in a business.2. Thinking style- you have to understand how your counterparts think and be able to develop culturally effective solutions.3. Social skills and social identity- you fatality effective social skills to establish tender business relationships. (Marx, 25).This differs from manager to manager, some managers seem to adapt in an almost chameleon like panache to different countries, whereas others cling desperately to their habits and their national approaches. Working in a modernistic culture can produce a variety of reactions, much(prenominal) asInappropri ate social behaviorInability to get closely to your business partner and clinch the dealAll of the above are possible reactions to culture shock, the shock we experience when we are confronted with the unknown the impertinent. The term culture shock was coined by the anthropologists Oberg, who explained both the symptoms and the process of adapting to a different culture. The experience of a youthful culture is seen as an acrid surprise or shock- a shock that occur when expectations do not coincide with reality. (Marx, 5). In his original article, Oberg lists six main aspects of culture shock1. Strain caused by the effort to adapt.2. Sense of loss and tone of voices of deprivation in relation to friends, status, profession and possessions.3. Feeling rejected by or rejecting members of the refreshful culture.4. Confusion in role, values and self-identity.5. Anxiety and horizontal disgust/ crossness about foreign practices.6. Feelings of helplessness, not being able to cope wit h the new environment.Culture shock in all its diverse form is on the whole normal and is part of a successful process of adaptation. Oberg also substantial a model of adaptation that suggests that going abroad or working(a) internationally put you through or cycle of distinct phases on the way to final adaptations.The first stage is the honeymoon phase, where all encounters in a new place are seen as exciting, positive and stimulating. The new life is viewed as providing endless opportunities and the manager is usually in a state of exhilaration. There is openness and curiosity, combined with a readiness to eat up whatever comes. Most importantly, at this stage judgment is reserved and even minor irritations are suppressed in favor of concentrating on the n ice things about the job, the country, the colleagues, the food, etc.In the second phase, culture shock sets in- the manager realizes that something is not quite right. This experience of foreignness can baffle with a creep ing awareness of disorientation and a feeling of not quite knowing what is going on. It can also include precise negative symptoms, such as stress (being unable to sleep or eat), irritability, and a negative view of the job, the country and colleagues. This phase is characterized by a general unease that can involve being uncomfortable with the new situation but can border on hating everything foreign.The main crusade for these symptoms is an uncertainty about our surroundings our future and ourselves. The usual signs if orientation and belong do not exist, we dont quite know who we are without the familiar social context, and the way our foreign colleagues behave seems all wrong. How individual managers deal with this particular phase and its emotions, thinking and expectations are essential for their boilersuit adaptation in the long run.The ideal approach is to use the symptoms and the unpleasantness as a clear indicator that it is time to change our approach and to compel in some form of self-development both in dealing with our emotions and in understanding ourselves and others. The worst type of approach is to ignore the symptoms, to resort to picayune solutions or to adapt a rigid stance of believing that still out methods are correct and forcing these methods/management techniques on foreign colleagues.The deuce-ace phase of recovery usually starts with accepting that we have a paradox and that we have to work on it. Both recovery and the final enrollment phase usually involve a compromise amid the feeling and thinking of the honeymoon phase and the culture shock phase. This compromise is between our exaggerated expectations and reality. In the final, adjustment stage managers are able to work effectively, know the limitations ways of doing things and most importantly, are able to be much flexible. (Marx, 8).