New Products :: essays research papers

Chapter 1Intuition has no prop in the scientific process of sore harvest- FalseMajor obstacle of innovation is alarm of change and certainty it brings- true(p)Strategy and the identification is the first stage- sureBasic task of a business is consumer satisfaction / profitNewness of a carrefour is de marchesined by consumerProduct includes All of the preceding(prenominal) slight Answer1)What is a new product and who decides if a product is new?a.Good or service that is perceived b the target market as different and better than others- the consumer decides if the product is new. When the product has sold fair to middling, made enough profit, established a strong toehold in a new market, and efficaciously thwarted a particular competitor.Chapter 2New product increase process ends at the evaluation process- TrueBest ideation comes from identifying problems for business and consumers - TrueComprehensive business analysis emphasizes profitability- TrueBenchmarking as guideline s True each new product starts out as a conceptThe teaching phase is concerned with exclusively of the aboveImportant consideration with product development must be the consumer 1)Why must the marketing subdivisions new product efforts be supported by the inviolables corporate strategy?a.Make sure the product fits the keep companys mission- make sure they are going in the similar directionChapter 3Platform concept cannot be used successfully with services or brands- FalsePIC - allows delegation, permits financing, and calls for personal assignments- True outcome compacies serve as a logical scratch point- Trueengineering is the single most important factor in new product development- FalseGoals are long term targets, objectives are short term TrueThe PIC should flow from and be consistent with mission financial statementMcDonalds uses golden arches in order to add tangibilityPIC utilizes all the following except employment policies Which of the following categories would a firm need to dominant its portfolio- pearls1)Whats the purpose and value of product platform grooming?Chapter 4Common thread in providing a unique pencil eraser environment where criticism is not allowed- TNew product only comes into being when its successful- TrueTechnology is always a starting point for new product- FalseAn inventor tends to be all of the aboveNew product is born when successful in the market placeMarketing perspective, new product development efforts should be begin- benefit effective development in user orientated ideation involves identifying sink users1)Who are lead users and why are they important?a.Out in front, trendsetters- at the confidential information edge of the trend, have the best understanding of the problems faced, and expect to gain importantly from solutions to those problems.